What you’ll get:
When your database is overrun with dirty data, segmentation is difficult, lead scoring is dicey at best, and reliable attribution is out of reach. Rey Ong and Allen Pogorzelski from Openprise will show you how to fix it, with best practices to:
- Standardize key fields in Salesforce, Marketo, Pardot, or Eloqua.
- Dump those duplicate values.
- Enrich key fields with outside data.
- Unify data across systems.
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