Modern marketers deal with large volumes of data acquired through a number of different 3rd party sources and a stack on internal applications.
This presents challenges in terms of both the volume and the velocity of data. To process this avalanche of data and turn it into usable insights and actions, a modern marketer needs the ability to automate the analysis, cleaning, enrichment, and unification of data in order to scale.
In this guide, you will discover:
- The major capabilities marketing and sales need in a data automation solution
- The key capability categories such as cleansing and enrichment
- An easy-to-reference checklist to evaluate data automation solutions
Download the Data Automation Buyer's Guide now.