How to Cleanse, Build, and Refine Your MarTech Databases

In this guide, we'll show you how to build, cleanse, and enrich your marketing and sales databases to deliver more effective campaigns, improve conversion, and help you close business faster.

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This new 22-page guide reveals:

  • How to best clean, format, and prepare data as it enters your sales and marketing systems
  • Methods for data normalization and enrichment
  • Data segmentation best practices
  • Practical technology considerations