The 2016 MarTech Data Report

Based on responses collected from over 400 sales and marketing professionals in the U.S., the 2016 MarTech Data Report is the first annual report focused on sales/marketing ops and demand gen data management from Openprise.

You’ll want to read this guide for insights on how other organizations manage their marketing data. By seeing the industry averages, you’ll find out how your marketing team stacks against other marketing organizations as far as marketing automation and analytics are concerned. Moreover, you’ll see the common plateaus that prevent many marketing teams from fully implementing advanced marketing concepts.

This new 15-page report reveals:

  • The biggest data issues sales and marketing professionals face
  • The marketing automation market adoption rate and usage level
  • Practices and sentiments on lead scoring
  • Marketing Technology hiring forecast for the next twelve months
  • 2016 MarTech priorities and challenges – and how to overcome them

Get the full report now to learn more.

Get Your Free Report


Your privacy is important to us. We will only process your personal data as described in our Privacy Policy. In particular:

  • Your personal data may be transferred to, stored at and processed by us outside the country in which you reside, including, but not limited to the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world.
  • We would also like to use automated decision-making and/or profiling in regard to your personal data for some services and products, for example calculate a score for how closely you fit our ideal customer profile.