How to Get Your Data Ready for Account-Based Marketing

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Account-Based Marketing (ABM) isn’t new. But marketing automation practices and tech have made it hot. ABM is impossible without quality data. Download this extensive guide and find out how you can:

Build a solid foundation for your ABM initiative including target account lists and new account identification.
Ensure you have the high-quality data you need to enable ABM activities and analysis, like lead-to-account matching and scoring.
Use segmentation to enable personalization

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The B2B marketing space is buzzing about Account-Based Marketing (ABM).

The concept isn’t new. B2B selling has long been an account-based activity, and most B2B marketers have been practicing some level of ABM in supporting their sales teams. The current interest in ABM is simply the next maturation of marketing automation practices and technology.

But, ABM is impossible without quality data. ABM is a way to scale down while improving the precision of your target outreach, which means you must ensure the quality of the data that enables these activities and analysis.

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Your personal data may be transferred to, stored at and processed by us outside the country in which you reside, including, but not limited to the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world.
We would also like to use automated decision-making and/or profiling in regard to your personal data for some services and products, for example calculate a score for how closely you fit our ideal customer profile.