The Marketing & Sales Data Maturity Model

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The Marketing and Sales Data Maturity Model

What you’ll get:

As companies take advantage of new technologies to automate, personalize, and optimize the buying process, poor data quality can gum up the works. Good data helps you not only assess your current state but also forecast future growth. Download this white paper to:

Identify the strengths and weaknesses of your marketing and sales data.
Kick off conversations with stakeholders.
Define data-driven initiatives and prioritize resources
Align sales and marketing data for a 360° view of prospects and customers.
Create a roadmap to advance to the next level of data maturity.

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The B2B marketing space is buzzing about Account-Based Marketing (ABM).

The concept isn’t new. B2B selling has long been an account-based activity, and most B2B marketers have been practicing some level of ABM in supporting their sales teams. The current interest in ABM is simply the next maturation of marketing automation practices and technology.

But, ABM is impossible without quality data. ABM is a way to scale down while improving the precision of your target outreach, which means you must ensure the quality of the data that enables these activities and analysis.

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Your personal data may be transferred to, stored at and processed by us outside the country in which you reside, including, but not limited to the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world.
We would also like to use automated decision-making and/or profiling in regard to your personal data for some services and products, for example calculate a score for how closely you fit our ideal customer profile.