What you’ll get:
Data-driven marketing is all about...the data. Get top performance from your martech systems by getting the scoop on the most common marketing data fails and how to fix them as experts from Openprise and The Marketing Scope share how to:
- Assess whether data quality’s holding your campaigns back.
- Take advantage of best practices to improve the data you already have.
- Improve your segmentation and personalization efforts.
- Determine which processes deliver the most bang for your buck.
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