What you’ll get:
It’s often not product functionality that keeps your marketing automation instance from reaching its full potential—it’s your data. Experts from the Pedowitz Group and Openprise spotlight real life examples of data obstacles blocking marketing automation success and how to resolve them:
- Model your business processes to avoid the biggest data pitfalls.
- Implement effective marketing data governance policies.
- Create a blueprint for addressing dirty data and its root causes.
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