On-Demand Webinar: Key Marketing Ops Capabilities That Boost Revenue

Webinar On-Demand

What you’ll get:

While many marketing and sales teams have adopted new methodologies, those teams' technologies haven’t always kept up. How can you improve your marketing and sales infrastructure to align with modern B2B demand processes? SiriusDecisions and Openprise share best practices to:

Determine the critical capabilities marketing and sales ops need to improve to deliver more revenue.
Understand the key considerations for deploying those capabilities at scale.
Avoid the common pitfalls that keep marketing and sales ops teams from achieving success.

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The B2B marketing space is buzzing about Account-Based Marketing (ABM).

The concept isn’t new. B2B selling has long been an account-based activity, and most B2B marketers have been practicing some level of ABM in supporting their sales teams. The current interest in ABM is simply the next maturation of marketing automation practices and technology.

But, ABM is impossible without quality data. ABM is a way to scale down while improving the precision of your target outreach, which means you must ensure the quality of the data that enables these activities and analysis.

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