What you’ll get:
Jon Donlon, Senior Research Director, SiriusDecisions
Allen Pogorzelski, VP of Marketing, Openprise
The phrase “garbage-in/garbage out” applies to virtually every initiative marketing and sales teams are working on today—including ABM, predictive, and marketing automation. But without a solid data foundation, it can be a struggle to make these programs a success.
- Create a practical framework for managing your data.
- Evaluate people, processes, and data to ensure project success.
- Determine the most important data management capabilities to support modern marketing programs.
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