The complete deduplication survival guide for marketing, sales, and support

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The complete deduplication survival guide

What you’ll get:

Data deduplication can have an outsize impact on data quality. And while simple in concept, it can be quite complex in execution, especially when dealing with records distributed across multiple systems. Download the guide to:

Get detailed data de-duplication how-to’s and best practices.
Learn what to consider before, during, and after a deduplication project.
Discover why the most effective dedupe program should be implemented as a continuous running program.
Understand key considerations regarding people, processes, and systems affecting your data.

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The B2B marketing space is buzzing about Account-Based Marketing (ABM).

The concept isn’t new. B2B selling has long been an account-based activity, and most B2B marketers have been practicing some level of ABM in supporting their sales teams. The current interest in ABM is simply the next maturation of marketing automation practices and technology.

But, ABM is impossible without quality data. ABM is a way to scale down while improving the precision of your target outreach, which means you must ensure the quality of the data that enables these activities and analysis.

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