The Comprehensive Survival Guide for Lead Routing and Account Assignment

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Routing leads and assigning accounts to sales reps is fundamental. But it can be confusing when every company has its own processes, they often change, and there are many solutions that help automate. Download this guide to:

Understand basic routing and assignment use cases.
Identify common business requirements.
Scope your technology needs.
Select the best technology options.
Implement deployment best practices.

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The B2B marketing space is buzzing about Account-Based Marketing (ABM).

The concept isn’t new. B2B selling has long been an account-based activity, and most B2B marketers have been practicing some level of ABM in supporting their sales teams. The current interest in ABM is simply the next maturation of marketing automation practices and technology.

But, ABM is impossible without quality data. ABM is a way to scale down while improving the precision of your target outreach, which means you must ensure the quality of the data that enables these activities and analysis.

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Your personal data may be transferred to, stored at and processed by us outside the country in which you reside, including, but not limited to the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world.
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