The Comprehensive Survival Guide on Lead Scoring

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What you’ll get:

Lead scoring provides data-driven guidance to help sales teams prioritize resources and maximize conversion. Download this guide to:

Gain insight into the nuances of the scoring model.
Identify the components of a good scoring model.
Understand the data requirements.
Evaluate technology options, and implementation obstacles.
Determine the role of AI and machine learning.

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The B2B marketing space is buzzing about Account-Based Marketing (ABM).

The concept isn’t new. B2B selling has long been an account-based activity, and most B2B marketers have been practicing some level of ABM in supporting their sales teams. The current interest in ABM is simply the next maturation of marketing automation practices and technology.

But, ABM is impossible without quality data. ABM is a way to scale down while improving the precision of your target outreach, which means you must ensure the quality of the data that enables these activities and analysis.

PRIVACY POLICY
Your privacy is important to us. We will only process your personal data as described in our Privacy Policy. In particular:

Your personal data may be transferred to, stored at and processed by us outside the country in which you reside, including, but not limited to the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world.
We would also like to use automated decision-making and/or profiling in regard to your personal data for some services and products, for example calculate a score for how closely you fit our ideal customer profile.