Discover 14 cutting edge marketing campaign attribution model

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Discover 14 cutting edge marketing campaign attribution model—and why we recommend none of them

What you’ll get:

Do you know which marketing campaign attribution model matches the way prospects interact with your company?

Download this white paper to discover 14 attribution models, as well as why you should:

Ask important questions about your goals, marketing activities, and stakeholders
Cleanse your data before putting it in an attribution model
Test multiple different models quickly and safely with simultaneous modeling
And much more

Get your free guide today.

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The B2B marketing space is buzzing about Account-Based Marketing (ABM).

The concept isn’t new. B2B selling has long been an account-based activity, and most B2B marketers have been practicing some level of ABM in supporting their sales teams. The current interest in ABM is simply the next maturation of marketing automation practices and technology.

But, ABM is impossible without quality data. ABM is a way to scale down while improving the precision of your target outreach, which means you must ensure the quality of the data that enables these activities and analysis.

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