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How to get your data ready for account-based marketing

What you’ll get:

Account-Based Marketing (ABM) isn’t new. But marketing automation practices and tech have made it hot. ABM is impossible without quality data. Download this extensive guide and find out how you can:

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  • Build a solid foundation for your ABM initiative including target account lists and new account identification.
  • Ensure you have the high-quality data you need to enable ABM activities and analysis, like lead-to-account matching and scoring.
  • Use segmentation to enable personalization

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