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Webinar On-Demand

Orchestrating B2B Business Processes Around Buying Groups to Deliver More Revenue

What you’ll get:

Everyone knows there’s more than one decision-maker in a complex B2B sale. But too often, companies don’t have insights into what the broader buying group is thinking and doing because they don’t have the right processes in place. As a result, revenue suffers.

Join Forrester's Kerry Cunningham and Openprise’s Allen Pogorzelski to hear how you can orchestrate your business processes to get a more robust picture of the individuals behind your target accounts, and automate those processes at scale.

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  • Avoid 2nd lead syndrome that causes companies to miss critical decision-makers.
  • Unify data to gain that elusive Customer 360-degree view.
  • Optimize campaigns by tracking the right metrics to understand buying group behavior.

Complete the form to watch the webinar on-demand.

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