What you’ll get:
Companies make buying decisions in groups—but if you don’t have visibility into who’s in a buying group and can’t key into their thoughts on the buyers’ journey, it’s easy to miss a key player in the decision-making process. As a result, revenue suffers.
Kerry Cunningham VP and Principal Analyst Forrester |
Allen Pogorzelski VP of Marketing Openpris |
Register now to see Kerry Cunningham, VP and Principal Analyst, Forrester, and Allen Pogorzelski, VP of Marketing at Openprise, share best practices on how you can orchestrate your business processes to get a more robust view of the individuals in the buying groups in your target accounts, how to automate those processes at scale, and:
- Avoid 2nd lead syndrome that causes companies to miss critical decision-makers.
- Unify data to gain that elusive Customer 360-degree view.
- Optimize campaigns by tracking the right metrics to understand buying group behavior.
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