What you’ll get:
Everyone knows there’s more than one decision-maker in a complex B2B sale. But too often, companies don’t have insights into what the broader buying group is thinking and doing because they don’t have the right processes in place. As a result, revenue suffers.
Join Forrester's Kerry Cunningham and Openprise’s Allen Pogorzelski to hear how you can orchestrate your business processes to get a more robust picture of the individuals behind your target accounts, and automate those processes at scale.
- Avoid 2nd lead syndrome that causes companies to miss critical decision-makers.
- Unify data to gain that elusive Customer 360-degree view.
- Optimize campaigns by tracking the right metrics to understand buying group behavior.
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