What you’ll get:
Data quality is essential—whether for digital transformation or to build a data-driven customer strategy. Find out what it takes to build data quality into your marketing and sales processes, along with the info you need to:
- Set up the four foundational pillars that ensure data success.
- Understand why orchestrating—not just standardizing—your data is crucial.
- Create a strong de-duplication strategy.
- Maintain high-quality data.
- Kick-start a data quality strategy across teams.
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