What you’ll get:
Every hot marketing technology—whether it’s ABM, predictive, CDP, or marketing automation—is only as good as the underlying data that powers it. Unfortunately, software vendors make you, not themselves, responsible for preparing your company’s data.
In the session, data quality expert Ed King of Openprise will:
- Help assess where your company is in the Marketing and Sales Data Maturity Model.
- Identify the critical data management capabilities you need.
- Deliver practical steps to help you transition to the next level.
- Prepare you to achieve success in your next initiative.
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