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Webinar On-Demand

Practical Steps to Get Ready for Your Next Big MarTech Initiative: The Marketing and Sales Data Maturity Model


What you’ll get:

Every hot marketing technology—whether it’s ABM, predictive, CDP, or marketing automation—is only as good as the underlying data that powers it. Unfortunately, software vendors make you, not themselves, responsible for preparing your company’s data.

In the session, data quality expert Ed King of Openprise will:

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  • Help assess where your company is in the Marketing and Sales Data Maturity Model.
  • Identify the critical data management capabilities you need.
  • Deliver practical steps to help you transition to the next level.
  • Prepare you to achieve success in your next initiative.

Complete the form to watch the webinar on-demand.

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  • Your personal data may be transferred to, stored at and processed by us outside the country in which you reside, including, but not limited to the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world.
  • We would also like to use automated decision-making and/or profiling in regard to your personal data for some services and products, for example calculate a score for how closely you fit our ideal customer profile.