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Webinar On-Demand

CDP pro tips: How to create a 360° customer view

What you’ll get:

Everyone wants that elusive 360° view of their prospects and customers—but it’s harder to achieve than you think. Yet the CDP space is like the Wild West, with more than 60 vendors vying for a projected $1 billion in potential revenue. How can you accurately assess your company’s data needs to find the right CDP partner?

Join our webinar as CDP luminary David Raab, Founder and CEO of the CDP Institute, and Allen Pogorzelski, Vice President of Marketing at Openprise to sort fact from fiction and to tell you what you need to know to:

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  • Take advantage of best practices to scope out the data you need to get up and running.
  • Avoid the “gotchas” in building your CDP.
  • Ensure you have “must have” CDP capabilities to unify data from multiple sources.

Complete the form to watch the webinar on-demand.

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