What you’ll get:
The Rockwell team knew they could deliver more effective campaigns if they had better data quality.
Watch this session as Katrina Lord, Marketing Automation Specialist at Rockwell, and Jake Dennison, Customer Success Manager at Openprise share Rockwell’s journey to clean and enrich millions of records in their marketing automation platform, and:
- Improve segmentation by normalizing and inferring key fields.
- Implement comprehensive audit trails.
- Gain a more complete and clearer view of customers and prospects by unifying data from multiple sources.
- Automate business processes to ensure data stays clean over time.
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