Attribution part 2: The real costs of doing attribution badly
On-demand
Duration: 53 minutes
Speakers:
 Director, Marketing Consulting KPMG |
 Founder and CEO Openprise |
What you’ll get:
In Attribution part 1: Why attribution projects fail and how to avoid it, Ed and Craig discussed how to keep your attribution project moving by avoiding the many pitfalls that can show up.
For part 2, Craig Rutkowske, director of marketing consulting at KPMG, and Ed King, CEO and co-founder of Openprise, will talk about the real costs of doing attribution badly, and how your next attribution project can succeed when you:
- Recognize the eight hidden costs of doing attribution badly
- Avoid the implicit bias of letting your assumptions lead to your conclusions
- Set up measurements and KPI frameworks to make attribution a cross-functional effort
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