Banner Image

Holistic attribution: how to double the power of your marketing and sales data

On-demand
Duration: 60 minutes

Speakers:


Saumya Shah
Marketing Strategy and Operations Manager
Nutanix
Leigh Ann Gilson
Technical Account Manager
Openprise

What you’ll get:


Welcome to RevOps LIVE! where industry experts share their insights on the issues facing RevOps leaders today.

Marketing data is usually the first thing that comes to mind when you think of campaign attribution. But just looking at the marketing side without including sales data only gets you half the picture. The revenue team at Nutanix figured this out and looked for a platform that enabled them to get a holistic look at the campaign attribution data from both their marketing and sales teams.

Join Saumya Shah, Marketing Strategy and Operations Manager from Nutanix, and Leigh Ann Gilson, Technical Account Manager from Openprise as they explain how Nutanix:
  • Evolved its campaign attribution process with specific attribution models.
  • Gets clear insights into deals through a conscious effort to link Marketing and Sales data.
  • Realizes the benefits of a holistic approach to campaign attribution with a full view from beginning to end.
Complete the form to watch the webinar.


PRIVACY POLICY
Your privacy is important to us. We will only process your personal data as described in our Privacy Policy. In particular:

  • Your personal data may be transferred to, stored at and processed by us outside the country in which you reside, including, but not limited to the United States, where data protection and privacy regulations may not offer the same level of protection as in other parts of the world.
  • We would also like to use automated decision-making and/or profiling in regard to your personal data for some services and products, for example calculate a score for how closely you fit our ideal customer profile.