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Webinar

Unlock the power of full lifecycle attribution: a deep dive into RevOps/MOPs strategies

On-demand - Aired date: June 28, 2023

Are you struggling with attributing revenue not only to the right channels, but increasingly to the account touches, your specific KPI’s, to your specific GTM motion? Join us for a 40-minute virtual roundtable discussion with industry experts to help frame the problems GTM teams face to go beyond basic attribution and learn how to solve your organization's pain points around the data orchestration and automation that enable full lifecycle attribution.
This webinar is designed for RevOps leaders, Ops practitioners, and Data-minded Marketing and Sales Leaders looking to take their attribution game to the next level.
During the roundtable discussion, you will:
  • Uncover the key question your leadership team should be asking to solve your organization's pain points, and how to frame the attribution question for maximum impact.
  • Learn the top processes, models, and data definitions to supercharge your attribution project and drive higher revenue growth.
  • Discover the crucial considerations for identifying, preparing, and operationalizing your interaction and funnel data to easily support your attribution models.
  • Identify the top technologies you should invest in to automate and rationalize your attribution model, and take your revenue operations to the next level.
Don't miss this opportunity to learn from the best in the industry and take your attribution skills to the next level. Our speakers will share their expertise and insights to help you solve your data-driven attribution challenges.
Register now to secure your spot! We look forward to seeing you at the virtual RevOps Live roundtable!

Speaker 1

Mike Ni

CMO
Openprise

Speaker 2

Derek Fung

Sr. Director, Product Marketing
Openprise

Speaker 3

Nick Rose

Co-Founder
Hyperscayle

Speaker 4

Tom Keefe

Sr. Director of MOPs
Demandbase